Content Quality is Superior To Quantity. To Grow, Focus On Finding & Repeating What Works In Your Niche.
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Marco D'Elia is a public figure, a social media influencer, an actor, a singer, a male model, an MMA fighter, a fragrance enthusiast, a self-development lover, and an Entrepreneur. He hold the title "Mister World Italy" and he is a big believer in the power of Social Media for Business Growth and Social Impact.
His YouTube: @MarcoDElia97
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Episode Transcript:

Marco D'Elia 4:12
TikTok is such a different kind of social media. It's different from any other one. The cool thing is that you if you go to the TikTok ads website, you can clearly see there's Logan is don't create ads create TikToks meaning that it's the first platform in which ads could be actually watchable, and they don't feel like someone wants to sell you something. And that's all. So it's pretty cool. Sometimes I even save some ads because they're so cool. They're made with a major budget instead of other people. So my opinion is to just simply use the phone, here's a phone like every other creator, and try to be creative at creating content. This strategy is the same strategy that influencers do that people that want to grow on Tik Tok do so it's not a different strategy from other other creators, businesses have to adopt the same strategy, which is just do what the market wants you to do. So right now, it could be a trend. Or maybe you post four or five videos, and then you see that one of the videos, go, one of the videos go better than the other one. So just go for that. Keep, you know, try to look for something that works and then just invest on it. 100% This is what I've done. And I think most of the people that I know that are influencers on tick tock did the same. So they just found that that little thing that worked, and they invest in on it,

Marco D'Elia 8:18
I mean, those are different strategies, you can try them all. Every one of them worked. And I try them all. And I think that in the beginning, in the first time, if you start from zero from scratch, I think that not copying, but modeling from other people's content that worked. That's what works the best. So for example, even just changing the language, one of my my friend, who is an influencer from Chile, he, with his girlfriend, try to model some content that was viral in the United States and tried to do it in Spanish. And they went viral, and now they have millions and followers and they monetize it. So that thing really work whenever you start having some community around it. So whenever you start having people that follow you, so your abuse doesn't just come from the for you page, but they come also from your following, then I think you can start maybe testing around, or even just in the beginning test around 20% of what you're doing, just test around what works. Maybe try to create something new, be creative. See if a kind of, you know, kind of content works best. Maybe you try a voiceover and it works more. Maybe you try you know, not speaking just with written words, and it works more. So I think it's just a matter of 20% testing, and 80% just modeling from what works and even modeling from what worked that you that you've done that you've done so not just from other people.

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