What is Market Research? - GCSE Business Studies Revision - OCR, Edexcel, AQA || BizzWizard
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🌐 Overview:
This video introduces the importance of market research for businesses to succeed and the risks of not conducting it. Market research involves gathering information about target markets, organisations, or customers to gain more knowledge and identify opportunities for the business. An example of Enigma Electrical LTD is used to highlight the consequences of not conducting market research.
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