The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the metaverse. Retail design and a carefully planned store layout can have a massive impact on brand awareness and sales. David Roberts, Managing Director at Formroom, a design studio, specialising in interiors for retail and hospitality, talks with our Content Editor, Lina Vaz, offering advice about designing an engaging retail store that is fit for purpose.
