Could being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing.
That includes engagement and retention.
Corsi, who does at least one thing every week to make herself uncomfortable, talks about how she’s used comfort zone escape routes to drastically change marketing for Bayer’s 100s of brands and businesses. She also chats with hosts John Koetsier and Peggy Anne Salz about personalization, the metaverse, motivating customers, and applying creativity to even the most traditional verticals.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
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CHAPTER TIMESTAMPS
0:00 One job
2:02 Comfort zones
4:45 Trying new things (for brands)
8:18 Challenges in the health sector
13:06 Individualization
16:01 Rewriting rules at TikTok
21:53 One moment that changed everything
23:08 Number 2 in peace - more brand courage
24:59 Activating brand loyalty and retention
30:34 Brands and the metaverse
32:58 Golden rule of retention
