Tuesday, August 23rd marked the launch of our race to Casa Barilla™ with stop twelve leading us to interpreters of timeless beauty and Italian design, Poltrona Frau. Through September 12th, five Barilla-branded FIAT cars will zip all over the five boroughs visiting hidden Italian treasures around the city, stopping at gelato shops, Italian-style pizzerias and even Italian-influenced parks and green spaces.
 
Drivers and brand ambassadors passed out tickets to Casa Barilla™ during the FIAT stops. In addition, the first five people to unlock our Foursquare special by checking in at select venues were rewarded with a pair of VIP vouchers to Andrea Bocelli: Live in Central Park, September 15th.
 
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#CasaBarilla #SummerOfItaly #ItalianFood #BarillaNewYork #ShareTheTable #PoltronaFrau

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