John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more.

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0:00 Intro
0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns
3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly
10:20 Confidence in applying tROAS


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