This is the Bickerton TV advertisement from November 1983. It was put together for Bickerton Rowlinson Ltd by Sharps advertising, who subsequently became Dorland (part of Saatchi and Saatchi). This was a brave 1st for a small bike company. Amazingly Bickerton Bikes were able to afford to run this ad on Channel 4 in most UK regions, because the advert was acceptable when many others were not due to the Equity strike at the time. The name Bickerton is still synonymous with folding bikes, and it is amazing how many people still remember this advert 24 years on! For more info see www.bickertonbicycles.co.uk If anyone has a better quality recording please contact Mark Bickerton through the website.

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