Need to do your roots at home for the first time? Start here! Watch Bleach London’s Senior Stylist Jadah, break down everything you need to know about home bleaching before you even open the box.

Find out why you need to bleach your roots carefully, what bleach actually does when it lightens your locks and how to keep bleached hair strong, healthy and looking its best.

The Bleach Lab is our parallel dye-mension in your pocket, where Alex Brownsell and the Bleach London stylists deconstruct DIY hair colour and the science behind the style. These official hairstylist tips are perfect for beginners! (Or for dye-hard Bleachers who need to refresh their memories!)

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Email: info@bleachlondon.com


RETAILERS:

USA: Walmart.com and stores across the country
UK: Boots, Superdrug, Look Fantastic, Cult Beauty, Beauty Bay, ASOS, Sainsburys, Tesco
EU: Sephora EU


ABOUT BLEACH LONDON

A salon like no other…

From the kitchen sink to a generation of pink, Bleach London was the brainchild of hair stylist Alex Brownsell, who turned bleaching and colouring her mates' hair at home into a lifestyle. Spurred on by best friend and business partner Sam, these experiments evolved into a single chair in the corner of a nail bar, followed by an entire salon – the world’s first focused on colour rather than cutting. Its popularity gave them the idea for at-home kits products, so their mates and most regular customers could D-I-Y dye wherever whenever.

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