According to research carried out by University of California Berkeley, BBC,
and clinical psychologists about "the psychology behind perfect gifting",
there are 4 major attributes that make people love gifts:
Personalization - It will have a special impact on the recipient, more than any other gift in the world, because it came straight from your heart to theirs!
Experience - There's nothing more precious than how the gift makes them feel, over a good course of time than merely initial enthusiasm.
Usefulness - Not only a useful gift never ends up on the shelf or cupboard, hardly noticed or gathering dust, but it also makes a huge difference in people’s daily lives. Worn as a crown if personalized, people reverberate this feeling every time they use it.
Long-term Satisfaction - Recipients think past the fleeting moment of actually receiving a gift, and care about how much value they’re going to derive from that over a longer time period.
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