Earlier hops was mainly used for bittering beer, while today the demand for special aromas in beer has probably never been higher. Craft beers in the style of hoppy lagers and IPAs are very popular among consumers. The rich aromas - basically the taste - in these beer types originate from the hop plant too.
At Carlsberg, we're always looking for better and more interesting, unique natural aromas for our beers. Therefore, we have a project team at our Carlsberg Research Laboratory in Copenhagen that focuses on hops – to ultimately breed unique hops exclusive for Carlsberg and suitable for local production.
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