In this video, learn how to review location performance and use bid adjustments to improve your Google Ads campaign results. Discover why segmenting your target areas (by postcode or specific regions) gives you more control and better insights for optimizing your ads.

In This Video:

1️⃣ Segment Locations: Break down your campaign's locations into smaller regions for precise targeting.
2️⃣ Review Performance: Analyze location data using key metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and Conversion Rate.
3️⃣ Bid Adjustments: Learn how to increase or decrease bids for high-performing or low-performing locations.

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Chapters:
0:00 - Introduction
0:15 - How to Segment Locations for Better Control
1:04 - Accessing Location Data in Google Ads
1:36 - Filtering by Impressions and Click-Through Rate
2:10 - Applying Bid Adjustments for High-Performing Locations
2:47 - Adjusting Bids for Underperforming Locations

#googleads #locationperformance #bidadjustments #googleadscampaign #marketingtips #ppcoptimization #searchcampaign #joshinstone

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