Ep. 183 - So big news! Huge news, for me at least. And I think it will be for you at some point moving forward. I have officially moved from Google Analytics, and I am no longer using it. I am now using an alternative tool that is GDPR compliant and is also compliant with all sorts of regulations from a privacy standpoint.

That tool is called Fathom. I've been using it for almost a month now and I will tell you, I love it and really enjoy the simplicity.

We actually reference an episode we did not that long ago with the folks from Termageddon, talking about why Google Analytics is not legal in a lot of countries and the changes that you're going to see in the future.

With a side note, if Paul’s name rings a bell, it’s because he's also the author of one of my very favorite books “Company of One”. That's kind of a previous life for him, but that made me feel comfortable moving forward with Fathom because Paul, as you'll find out, is such a humble and honest, transparent and just really cool dude. He really cares about privacy and what's going on right now with the human side of internet activity.

Start your free trial of Fathom:

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It really is a super cool too. It is robust and complex if you want it to be but at the core, it's very simple. It's like a much more stripped-down version of Google Analytics without all the fluff that you don't need.

In This Episode

00:00 - Introduction
04:22 - Greeting to Paul
07:47 - The process to Fathom
10:59 - Two birds with one stone
15:48 - Simplicity and speed
18:47 - Passion behind it
23:02 - Differences from Google
26:22 - No cookie banner needed
28:46 - Educating people
30:47 - Importing data history
33:06 - Using a global CDN
35:57 - Marketing tactic
40:57 - Reporting with Fathom
42:55 - Future integrations
46:16 - Business approach
49:08 - Web design similarities
52:24 - Thoughts on courses
57:37 - Thoughts on web design
1:00:22 - What problems are solved

Connect with Paul and get all the links and resources mentioned in the episode at:

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