The national dialogue has made major shifts towards diversity and inclusion. Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.
Inclusive marketing goes way beyond social posts and images of solidarity. It’s about shepherding in a cultural change that is authentic and representative, starting with your internal leadership down to your external messaging. As expert storytellers, marketers can elevate diverse voices and influence how customers perceive one another and our organization—but having the ability to counter bias and knowing how are two different things. How can marketers lean into this moment?
In this session, we will explore what diversity in marketing truly means and learn from marketing leaders and inclusion experts who believe that countering bias is paramount to their business goals and those just starting to pave the way.
Participants will walk away with actionable strategies to integrate into marketing plans and thoughtful solutions to share with your teams to create meaningful and sustained change within your organization.
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