I've already covered how you can use #educational psychology to create an online course that offers real value to people.
Want to learn the system online gurus use to market their courses? Well in today's video I dive into how fake gurus use copy and paste marketing tactics to market their online courses so that you can apply their tactics for good.

All theses online #gurus use similar #marketing tactics and many of them are making millions and millions from promoting courses around get rich quick schemes and the latest fad like trading or crypto without being experts or actually offering any value.
Now I love online education and people should absolutely invest in themselves and I've learned a crazy amount from online courses. The issue is that lots of these fake gurus push poor #course content by over-promising with aggressive marketing.

Tools Mentioned:
@shopify
@Unbounce
@Clickfunnels
@kit-hq
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// CHAPTERS
0:00 - Intro
2:25 - Step 1: Create Your Sales Page First
5:02 - Step 2: Get Your Messaging Right
7:05 - Step 3: Paid Video Social Ads (PPC)
8:02 - Step 4: Offer Value For Free
10:33 - BONUS: Content Marketing Tips
13:00 - How To Avoid Being An Online Guru

//WHO I AM
👨‍⚕️ Alex Young
Hey I'm Alex, I'm a surgeon and the founder and CEO of Virti and am obsessed with human performance, learning and productivity. I also write for Entrepreneur and Forbes and invest in early stage companies with a focus on education technology and health technology sectors.
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