Welcome to the world of outdoor exploration, where adventure awaits at every turn. Our destination: Last Minute Gear, an outdoor gear shop in San Francisco, redefining ways to explore the outdoors. As part of American Express’ commitment to our global Shop Small initiative, we caught up with James Dong, owner of the one-stop shop for all things outdoor. Whether you’re hiking, camping, or just embracing the beauty of nature, this small business offers more than just gear; Dong and his team pride themselves on the personalized and hands-on experience they offer their customers.

Explore Last Minute Gear:

Owner: James Dong

Location: San Francisco, California

Amex-backing: One of 350 small businesses selected to receive grant funding through the 2022 Backing Small Businesses grant program in the U.S.

“I admire Amex’s commitment to supporting communities,” said Dong. “Every small business owner aspires to contribute to their community. As a queer person who enjoys the outdoors, it’s crucial for me to merge these facets of my identity and passion, ensuring that others can enjoy the same experience.”

Mission: Help others get outside for their first trip ever!

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