In this short 2 minute video, Mat Shore Expert trainer and consultant on innovation explains how to run a Value Proposition Project in just 7 simple steps.

Firstly you'll need to set a brief and rewind through your existing leanings on the consumer or customer, before stepping through insight and value proposition creation steps on your way to activating your Value Proposition in market.

If you want a High Res version of the poster shown in the 7 Steps Video connect with Mat Shore on Linked In or visit MatShore.com

Mat Shore has trained 35,000 people worldwide in Insight and Value Proposition creation. He's worked for companies like P&G, Unilever, Pepsi, GSK, Philips, Samsung, GE and Citrix.

If you want to know more than subscribe to MatShoreInnovation, Mat's Youtube channel or buy his book, the 7 Deadly Sins of Innovation on Amazon now.

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