In this episode, Jake Madoff, a full-stack growth marketer, discusses various aspects of digital marketing, including scaling ad campaigns, choosing the right social media channels, testing ad campaigns, measuring ROI and attribution, the effectiveness of boosted posts, and the role of SEO in digital marketing. The conversation explores the impact of AI on content creation and marketing. It discusses the potential cheapening of information due to the rapid generation of AI-based content. The conversation also delves into the future of marketing and advertising in a world saturated with AI-generated content. It highlights the importance of human creativity and the potential dangers of relying too heavily on AI. The conversation concludes with actionable advice for small to mid-sized businesses on how to make the most of their marketing budget.
