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In 1974, Alan Leveritt and a few friends launched the Arkansas Times, an alternative monthly magazine that provided political and cultural news to the state. Leveritt had gotten his start in the media business during his college days in the early 1970s at Little Rock University, now the University of Arkansas at Little Rock (UALR). He founded and operated an independent student newspaper, Essence. On its editorial page, Essence supported Leveritt’s personal politics, which embraced the ideas of libertarianism and the Young Americans for Freedom party. Using a $200 donation from a local bookstore, Leveritt and his associates published the first edition of the Union Station Times on September 5, 1974, so named because it was headquartered near Union Station in Little Rock. In July 1975, the name of the monthly publication was changed to Arkansas Times.
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