Watch this video to discover the improvements to Customer Match in Google Ads, and their future impact on advertisers- big and small.

Customer Match empowers you to use your first-party data as fuel in your Google Ads campaigns. By taking advantage of Customer Match, you can address your customers’ specific needs instead of showing product or service listings that may not be relevant to them. It also gives you the option to bid higher for your recurring customers. All while being compliant with privacy policies.

With the improvements Google Ads announced last November 15, 2021, Google claims that advertisers will find it easier than ever before to build custom audience listings through Customer Match, helping businesses with sales.

In this video, Kasim walks you through the updated features, requirements, compliance policies, and the risks that he believes are worth considering before committing to the newly improved Customer Match on Google Ads.

Everything you need to know about Google Ads for eCommerce:
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Customer Match is now widely available and easier to use:
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