Brands need to understand their target customers' opinions, behaviours and habits.
Through consumer profiling, marketers can get to the bottom of what their customers are looking for and how to offer them a product or service they'll really appreciate.
Here's what you'll learn in this video:
00:36 What is consumer profiling?
00:52 Why should you use consumer profiling to understand your customers?
01:13 What types of consumer profiling are there?
01:23 Demographic profiling
01:49 Geographic profiling
02:05 Psychographic profiling
02:25 Behavioural profiling
02:49 What can you do with your consumer profiling insights?
With consumer profiles like these you can add some context to your customer journeys and provide an even more tailored product or service.
Get your first survey FREE with our consumer profiling template: [ Ссылка ]
