In this video, I break down the key metrics you need to understand for successful Facebook ads: click-through rate (CTR), cost per click (CPC), conversion rate, and cost per result/action. Using data from WordStream's latest study, I dive deep into how these metrics vary across different industries and what they mean for your ad strategy. As an experienced social media advertising agency director, I offer my professional take on how to interpret these numbers to optimize campaigns, reduce costs, and maximize ROI. Whether you're new to Facebook ads or looking to refine your approach, this guide will give you actionable insights to boost your ad performance.
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