Mexico is the world's largest producer of avocados and the US is its biggest market.
The business goes into overdrive during Super Bowl week when 100,000 tonnes of avocado are imported to make guacamole, an essential game day snack.
But as the Trump administration threatens to change NAFTA, the free trade deal, Mexican producers are worried about their future.
Al Jazeera's John Holman reports from Uruapan.
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