Speaking to ET NOW, Ajoy Chawla, CEO, Jewellery, Titan Company says seeing good growth led by higher footfall and witnessing growth over pre-pandemic levels. Customers are more keen on buying wearable jewellery, he adds. Gold and silver jewellery both are seeing strong response, according to him. Higher growth is leading to market share gains and sees significant growth in new customers. On this auspicious day, people believe that it is good to buy gold, silver and other metals in some form or the other. Watch the full interview to know his views on trend of shift from unorganized to organized sector and special offers to give this dhateras/ festive season to attract more customers.
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