In this video, Kathryn expands on the WinPure cleaning matrix and shows us how to clean and standardize data such as email and physical addresses.

Did you know that 31% of email data go obsolete every year because customers often change email addresses and phone numbers? Hence, data cleaning and data standardization are especially important to ensure the email addresses are correct, complete, and also in the right format. For example, an email address like team@winpurecom has a dot missing which automatically renders the email as obsolete.

Similarly, physical address locations also need to follow a standard so teams can get access to correct geographical data. WinPure’s cleaning matrix allows you to standardize and clean addresses according to defined rules without any coding required.

For more information, visit www.winpure.com & discover how you can clean and standardize your data within minutes.

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