At 12:30pm BST, in our second session of "Turn Digi" we have two speakers sharing their insights about Digital PR and Ecommerce.

Shannon McGuirk, Pinar Ünsal and James Crawford

Shannon will speak about:
"The truth about digital PR: what is 'normal' when it comes to coverage and links for campaigns?"

Shannon will talk through Aira's recent Link Building Report findings and explain what a good amount of links to a campaign is, whilst sharing tips on how to bounce back from a campaign fail given how saturated the media landscape is right now.

Pınar Ünsal with talk about:
"Growing Ecommerce Revenue with Google Ads in an Economic Crisis"

To successfully grow your ecommerce revenue in a difficult economy you have to be able to adapt fast to new ad formats, automation & AI, and use more sophisticated audience targeting. Additionally, she wants to dive in further and give useful, hands-on Google Ads optimisation tips such as examples of advanced audience strategies or the analysis of In-Store Visits for optimising the Omni-channel.


James Crawford will present:
"Why digital PR is more than just link building"


Digital PR has a measurement problem and that problem is an obsession with links. To help solve this problem I want to provide counsel to the digital PR community, to discuss this challenge and propose solutions using the AMEC Framework as a means to focus on outcomes.

After 20 years as a digital PR I know more than any one the value of links and its contribution to building online search visibility. Indeed I was one of the early adopters of SEO PR and understand the value of links. But I was also quick to grasp that digital measurement and PR analytics can go much further than links as an output.

This presentation will look at how the AMEC framework can be used to move your digital PR efforts "up the value chain."

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