The Araku Way of Life is a visual account of Naandi Foundation's Araku Fair-trade Organic Coffee Project. Although the tribal people of Vishakapatnam district have been growing coffee since the 1970s, the movement to grow organic coffee has only emerged in recent years. Naandi provides backward and forward linkages to the coffee farmers that include training in sustainable agricultural practices, setting up a state-of-art coffee processing unit and formation of a Small & Marginal Tribal Farmers Mutually Aided Co-operative Society (SAMTFMACS) with a connect to the international market. This intervention has improved the lives of the farmers significantly, given them secured livelihood and has instilled a sense of pride in them.
