McDonald's Canada is offered French Fry fans an opportunity to win a free medium fries through an innovative out-of-home campaign that connected their smartphone and also their new found friends smartphone to digital screens in real-time for an interactive and super cool and fun game experience. You need a friend to play, so it took those who didn't know one another and gave them a space and a cool game to become friends while winning a prize together. How cool is that! Brought to you by the team at RadiantGroup.ca
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