Why do millions of people continue to pay for their mobile phones? Month after month, they become more and more expensive – even though they already belong to them.

In the new 360-degree campaign, o2 and our colleagues from Serviceplan Bubble address one of the biggest wishes of consumers: Cost transparency.

Without realising it, consumers have been paying too much for their smartphones for years – long after the mobile phone has already been paid off. With "o2 Pay Stop", the mobile phone rates stop automatically as soon as the phone is paid off.

"o2 Pay Stop" is also the first campaign under the new brand platform "Why not?" ("Warum eigentlich nicht?"), which challenges the standards of the telecommunications industry and offers concrete solutions to change them.

#WeCreate #o2PayStop #ServiceplanBubble

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