If we know what motivates people to engage in pro-environmental behaviour, we can design (more) effective behaviour change interventions. Research from psychology can provide insights into people’s motivations for and barriers to engaging in pro-environmental behaviour. In this webinar, Wokje Abrahamse gives an overview of key research findings from psychology. The aim of the webinar is to explore how we can (more) effectively encourage the uptake of pro-environmental behaviours.
