In this episode, we explore why earned media is such a critical component of building visibility for your business and the PR trends you need to be aware of in 2023.

Our guest, Gloria Chou, Small Business PR Coach is debunking common PR myths and sharing the five essential skills you need to succeed in PR. She also explains how to turn your business into a newsworthy angle to get reach, tips on finding trends and using the "magic of threes" to create powerful messaging, and how she’s helping to dismantle the narrative around what an entrepreneur looks like and how her approach gets around the inherent privilege and access that BIPOC, WOC don’t have.

Tune in to this episode to learn everything you need to know about mastering PR in 2023 and taking your business to the next level.

WE ALSO TALK ABOUT
•Why PR skills are a $10,000/hour skill
•Tools you should be using to amp up your PR efforts
•Where to pitch yourself and how to find the best journalists to connect with
•The keys to a successful pitch and how to deal with rejection
•The benefits of getting on at least one podcast in your life

MORE ABOUT GLORIA CHOU
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 40+ podcasts.

Through her online community of mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders "hack their own PR" to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.

LINKS
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Small Business PR Podcast: [ Ссылка ]
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