This week on The Modern Customer podcast, Lupine Skelly, retail research leader at Deloitte, shares insights about retail and the current back-to-school shopping trends.

With over 15 years of experience in retail market research, Lupine also touches on the evolving roles of digital and in-store experiences, the importance of building trust, and the rising significance of loyalty programs.

BOOKMARKS:
0:00 - Introduction
3:30 - Back-to-School Shopping Trends and Consumer Spending
6:20 - Challenges for Retailers: Navigating Price Sensitivity and Loyalty
9:00 - Omnichannel Shopping Experiences
12:00 - Inflation’s Impact on Consumer Behavior
15:00 - Resurgence of Extracurricular Activities
17:30 - Strategies for Retailers During Seasonal Shopping Events
20:00 - Importance of Consistent Customer Experience
23:00 - Download the Report

#customerexperience #CX
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Blake Morgan was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer. For regular updates on customer experience, sign up for her weekly newsletter here. [ Ссылка ]

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