Kigali Arena, represented by QA Venue Solutions Ltd, and Rwandan artist Bruce Melodie, managed by Cloud9 Entertainment Ltd, have signed a ground-breaking three-year partnership that aims to showcase Bruce Melodie as a premier African artist in addition to positioning Kigali Arena as the continental hub for music and entertainment.

The partnership, worth over Rwf 150 million, includes a three year residency that will see Bruce Melodie headline mega concerts, intimate shows and other appearances. In addition, Bruce Melodie will showcase Kigali Arena globally as a top African destination for sports, arts, entertainment and events.

On its part, Kigali Arena and QA Venue Solutions Ltd will support Bruce Melodie in his ambition of becoming Africa’s biggest artist by partnering with him and Cloud9 Entertainment to showcase his talent and music both in Rwanda and on the continent.

Speaking on the partnership, Kyle Schofield, Director at QA Venue Solutions, said:

“The partnership agreement signing is a testament to the fact that we are working with growing Rwandan artists and brands to position the Kigali Arena as the region’s hub for all entertainment events. Through our partnership with Bruce Melodie and Cloud9 Entertainment Ltd, we will work to create memorable experiences for not only Rwandans, but also the region at large. This agreement is proof of our commitment to support the local promoters and artists to develop a full and robust events calendar for the Kigali Arena”.

On his part, Bruce Melodie said:

“An artist's dream is to grow. More so when we partner with like-minded brands. Kigali Arena is an iconic brand that from now on I shall call my home. I thank my management and the management of the Arena for making it happen. I look forward to hosting memorable experiences for my fans at this magnificent facility, and hopefully soon when the pandemic is over, we can meet here in person for more amazing events. It's a great honour to take my country and Kigali Arena with me wherever I go in the world."

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