The "Deep Dish CPG" series will focus on deeper business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. Deep Dish CPG Ep.131 explains how the “COVID-19 Effect” caused a unique shift in the economic landscape, forcing many of today’s CPG brands to pivot. While those lessons will eventually be written about, I wanted to share a list of the greatest CPG industry brand pivots of all-time. Sometimes a CPG entrepreneur has a terrible first idea that doesn’t hit the market. Other times they think they have the perfect product and it flops. While others do have a great product, but it’s marketed wrong or positioned in the wrong sector. I’ve been fascinated with business pivots since I read “Lean Startup” almost a decade ago and have applied many of its lessons throughout my consulting career in the CPG industry. Defined in the book, a pivot is a "structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth." There’s about a dozen or so different types of business pivots in total talked about in the Lean Startup and in this episode I’ll highlight a selection of them by breaking down some of the greatest used by CPG brands.

These business pivot stories will include CPG brands such as
- Bang Energy
- Wrigley Company
- Ben & Jerry's
- KIND Snacks
- Coca-Cola
- Avon Products
- Colgate
- Hawaiian Punch

#leanstartup #cpgindustry #strategy


I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

►EMAIL josh@jschallconsulting.com

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