To be effective as a sales enablement leader, you need to have a strategic vision and engage with your stakeholders. Watch this video featuring insight on being strategic from Bobbi Jo Frazier, Director of Revenue Enablement at ActivTrak.
To be effective as a solo enabler, you need to have a strategic vision and engage with your stakeholders. Strategic engagement requires you to communicate in the language that resonates with your audience and speak to their motivations.
For example, when speaking with C-level executives, focus on topics such as go-to-market strategy, scaling, goals, and expectations. Help them understand how and why sales enablement is an important piece of the revenue growth puzzle for your organization.
Your executives serve as the key “investors” for the enablement function. By thinking through the results aligned with their key business objectives, you will earn both trust and authority that will help you down the line.
That said, C-level executives aren’t the only ones that you need to share your vision with. Marketing, product, and sales operations teams generate valuable resources such as processes, content, messaging, and reports that should be adopted by sales and success teams. Leveraging the content these teams create is an essential part of building a successful sales enablement strategy.
However, this content may not always be easily understood or seem relevant to sales. In fact, 76% of content marketers forget about sales enablement in their marketing efforts. If they’re reminded of the strategic efforts, your marketers can provide more useful content, as well as the context that sales needs.
To ensure content consumption and understanding, implement strategies that help these teams generate content that’s applicable to the sales process. Then, make sure your reps know how to access it.
Understand how you can make your sales team members the most successful they can be in their roles and careers moving forward. By listening to their needs, goals, and motivations you can make your sales enablement programs more effective and impactful for them, which leads to higher adoption and improved metrics, flowing all the way up to your executive’s priorities.
For more insight read our How to Thrive a Sales Enablement Team of One blog: [ Ссылка ]
or watch the full webinar: [ Ссылка ]
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