Development on Black Ops Cold War began as a collaboration between Raven and Sledgehammer Games, which was not intended to be an entry in the Black Ops sub-series, but due to disagreements between the two studios, Activision assigned Treyarch to lead the production of the title in May 2019. Marketing for Black Ops Cold War began in August 2020 and was done in different forms, including cryptic messages within Call of Duty: Warzone, puzzles made to be solved online by fans, and a website showcasing historical Cold War events; a full reveal debuted on August 26, as part of an in-game event in Warzone. The game was released on November 13, 2020, for PlayStation 4, PlayStation 5, Windows, Xbox One, and Xbox Series X/S.

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