This video will explain to you about the RETURN ON INVESTMENT (ROI) in FMCG Landscape. The components & calculations will be made for the real-life example.
1. What is ROI? 00:50
2. Healthy ROI 01:57
3. ROI Components 03:00
4. ROI Calculations (Case Study) 04:18
In case you want to have an in-depth understanding of various parameters that need to be considered while calculating ROI -Please comment below and I'll share the Excel file.
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