Let’s look at just a few of the major reasons organizations turn to custom integrations.

Custom integrations bridge the workflow voids left by standard solutions. For example, an out-of-the-box integration may only sync certain data fields. This is a problem when more info about a contact/company/deal is needed across multiple systems.

Outdated legacy systems may require custom connectors to integrate with modern apps or software that were created with more advanced software. For example, a subset of clients may use Twitch streams, which don’t directly integrate with HubSpot.

You may need a custom integration if analytics and insights are insufficient. For instance, some external reporting tools in other systems may tell you how a contact interacted with an externally hosted asset, but they may not show you how that interaction impacted the buyer’s journey.

Article: How to Decide If You Need a Custom Integration: [ Ссылка ]

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