Amazon PPC tips to grow sales and lower ACoS, focusing on bidding strategies, day parting, and down-only bidding.
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Timestamps:
00:00 - Can You Grow Sales and Lower ACoS?
00:14 - Case Study: Lifting Sales by 162%
01:25 - Why PPC Automation Often Misses Growth Opportunities
02:32 - How to Use Down-Only Bidding to Lower ACoS
03:50 - Combining Bidding Strategies: When Up & Down Bidding Goes Wrong
04:46 - Using Day Parting for More Effective PPC Spend
07:00 - Improving CTR to Lower ACoS
09:41 - Optimizing Main Images for Better CTR
12:02 - Why Fixing Your Main Image Can Be a Game Changer
14:44 - Improving A+ Content for Higher Sales and Lower ACoS
16:10 - Why Hiring an Agency Can Help You Optimize PPC
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How to Grow Sales While Lowering ACoS: Amazon PPC Tips
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