It’s alive! is a 3D representation of nightmares, phobias and horror elements, to evoke a feeling of discomfort. Inspired by my love for psychological horror, slasher, and thriller films, my idea was to bring a surreal scene to life and prompt viewers to turn away in disgust… but still be intrigued by the story portrayed. I wanted the audience to ask, ‘what is going on?’ and answer with ‘It’s alive!’ – the exclamation often used in classic horror movies. The audience’s reaction to the gory details adds to the sense of unease.

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