What does it really mean to be a brand? How does branding apply to writers, photographers, and those in the creative and journalism arena? All brands have a psychology and culture, so that learning how to excavate, communicate, and operate as a brand will help you to take the guesswork and reactivity out of your career. You will learn: What it really means to be a brand. Why brand definition is essential for your craft and your business. Be inspired by other brands who get it right. Learn skills that you can use immediately to define and bring your own brand to market successfully.
Con: Beth Taubner (founder Mercurylab)Beth Taubner
