Health app Apollo 24|7 is a unique platform built so that every Indian can have access to quality healthcare, anywhere and anytime. Within a year of its release, the application has managed to attract over 7 million registered users with over 1 million weekly active users. Already a leading player in a few cities of India and the app is on its way to replicating this success across the country and Chief Marketing Officer Shamik Banerjee is at the helm of the revolutionary app’s marketing team.
He has previously worked with popular brands in the health insurance segment like Reliance, Aegon, Apollo Munich, and IFFCO-Tokyo amongst others, and has 20 years of experience behind him. He has witnessed the changing role of content first-hand about which he says that creating relevant content has taken the front seat today.
In this week’s episode of Pepper Content’s Top of the Funnel series, Shamik Banerjee, Marketing and Customer Acquisition (Chief Marketing Officer) at Apollo 24|7 informs about how content is more about relevancy today and how Apollo created a robust content marketing strategy during the pandemic.

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