Will China's Trillion Dollar Social Commerce Trend Reproduce a Market Craze Supplanted in the West? How Live Streaming eCommerce Has Carved Its Own Path in the American Digital Retail Landscape. A historical review of broadcast television home shopping to post-pandemic social media fashion and beauty. The live streaming ecommerce disruptive market brings challenges outside of video production and digital content delivery. Should your business get savvy? How can social commerce apply to different business models and value chains? Look under the hood at the technology architecture supporting trillions of dollars in global sales revenue, what security risks exist within it, and how much it really takes to bootstrap liveshopping your business. Do the math. Look at the numbers of the past three years to determine how impactful live streaming has been to marketing initiatives in ecommerce business. Course the path through the global legal response to defining and regulating the industry and stay sensible about its social impact. All packed into thirty minutes of eye-catching education.
