How do you set the tone for a good social media ad? Some people think it’s creating demand that gets things going, but let’s see how it measures up against ‘capturing demand.’
Mark Huber, Head of Brand & Product Marketing speaks with Silvio Perez, Head of Performance Marketing at Metadata to share his take on where people should start drumming up demand.
Watch the full episode to learn how to make the most of your paid ad experiments here: [ Ссылка ]
Find out:
● What capturing demand looks like
● Why creating demand is more of a long-term outcome
● The challenges involved when capturing demand
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