The following video explains how a company can us a marketing budget in order to track lead generation and the number of qualified leads that come from individual marketing strategies.

First, the company must track marketing expenditures by month by itemizing which marketing strategies it is employing and how much the company is spending on each strategy.

Second, the company must then total all these marketing expenditures in order to come up with a total monthly cost of marketing.

Third, the company can then total up the expenditures across all three months in order to define the costs for the quarter. Fourth the company then totals up its revenue by month and by quarter and determines how much it spends on marketing as a percentage of that revenue. Tracking the percentage helps the company to set goals and objective that are conducive to growing revenue and keeping customers.

Finally, the company defines its costs of lead generation by tracking how many leads, qualified leads and customers come from each marketing campaign.

For a sample marketing budget excel table, please go to: [ Ссылка ]

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