Wanna know what are the best cold emails approaches to get more clients?

This is the Cold Email Teardown series where we analyze cold emails and find out what works or not, so you can replicate it in your campaigns!

In today’s episode, we analyze a cold email sent by a digital marketing agency targeting roofers based in Portland, Maine. The goal was to get the prospect to book a meeting and close them on a call.

In this video, you’ll learn how to:

- Personalize your emails
Never send the same generic message to everyone but personalize it for each prospect. This is how you’ll increase your reply rate and book more meetings.

- Write icebreakers
It’s a personalized sentence that grabs your prospect’s attention and keeps them reading.

- Mention a pain point
When doing cold outreach, you must understand the challenges and objectives of your target to provide them valuable help.

- Add social proof

It’s super important to build credibility and trust. You can do that by mentioning relevant testimonials or stats.

- Have a clear CTA
At the end of your cold email, make sure you have a clear call to action. In most B2B sales prospecting and lead generation, this usually means booking a meeting. A little tip is to trigger their curiosity.
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00:00 - Intro
00:18 - Cold email teardown
03:41 - New version of the email
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Who are we?

lemlist is a tool that lets you personalize your outreach campaigns to create meaningful relationships with your clients and prospects. We specialized in how to leverage cold emailing and multichannel outreach campaigns to find new clients and retain existing ones.

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Don’t miss out on being part of an active, value-packed community to discuss everything related to cold emails, sales automation, outbound lead generation, and growth marketing. You'll be able to share and find cool growth tactics!

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