What if I told you I have the ultimate cold call script to overcome any objection and set every meeting.

Well in today's video, Ultimate Cold Call Script: Best Lines For Objection Handling & Meeting Setting, I'm going to share all the cold calling best practices I have learned from making 60,000 outbound cold calls.

Key Topics:
-worst openers and then how to actually nail the first 30 seconds.
-the meta cheat code line to use as your CTA to set every meeting.
-the best lines I use to overcome each & every objection you will face along the way.

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I was doing a cold call role-play with a rep I was training last week. He sells advertising services and I told him to act like I was the director of marketing.

He opened the call with, “is this trent?”, “how are you?”, “do you have 30 seconds?”, I immediately stopped the call to help him rework the open.

Your prospect has a million things going on, the last thing they want is to be interrupted and hear that talk track.

***Prospects need to know who you are, why you are calling them specifically, & what you want.

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There are 3 questions to NEVER start your calls with:

1. Is this XYZ (NAME)? - why would you make the call if you don’t know how you are supposed to be calling?
2. Do you have 30 seconds? - come across as too passive
3. This is a cold call, do you want to hand up?” - so gimmicky

The best way to open the call, no matter what you are selling or who you are calling.

1- Hey XYZ (prospect name), this is Trent from {company}, how are you?
2- The REASON I’m calling you today is XYZ

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Early on when I first started cold calling my manager and I were listening to one of my call recordings, I wasn’t setting too many meetings at the time.

He said everything sounded good but I was never making the ask for the prospects time, so I had no chance of setting the meeting.

The purpose of the call in most cases for B2B is to sell time, not to feature dump or over qualify.

I usually say something like “since this is a priority for your team today, let’s set up a meeting to discuss what’s top of mind for you & allow me to introduce how we can help”

Emphasis on help, you cannot do that without a meeting. You are not there to change what they are doing, you simply want to open the door.

If they are doing something today, using your competitor or in house, that is a good sign because it validates they are willing to spend.

I don’t expect you to consider changing, I just want to introduce to you what’s available so that when you are in a position to reevaluate, you are fully informed.

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You will receive objections in the first 30 seconds of the call, such as XYZ
-don’t go away easy, never seem rushed, can I have 30 seconds so that I can tell you the reason I’m calling.

You will also receive objections after you make your CTA
-no budget, competitor, not a good time
-“I don’t expect you to change, I know you don’t have budget,” I just want the opportunity to share best practices with you and learn more about how we might be able to partner. Can we find time to get introduced?

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In today’s video we covered what not to say opening the call and what to say,

How to make the ask for the meeting

& your objection handling strategy.

If you enjoyed today’s video, hit the like button & subscribe so that you don’t miss out on upcoming videos like this one.

#coldcall #objectionhandling #salestraining

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