Here are some general rules:
• Don’t outsource when the objectives are unclear.
You found a cool agency that won an award? Great, follow them on Instagram but don’t call them for redesign when you don’t have a clear design or business goals.
• Another case is when the consistency of a long-term project is at risk.
It may sound a bit confusing. Let me explain.
When you start outsourcing some parts of work, over time your product may look like a Frankenstein's monster: designers use different logic, structure, or even style — and it is not cool for a product.
When outsourcing is NOT a good idea?
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