We review 10 of the most important startup metrics used by venture capitalists and founders in Silicon Valley to track the performance of early-stage tech businesses.
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While there are unlimited metrics that startups can track, many of the key dynamics of their businesses can be measured with a handful of KPIs - that's what we focus on in this video.
We review ten of the most important metrics that tech startups should be measuring as they scale.
1. GMV (marketplaces)
2. Bookings, Revenue, Recurring Rev
3. Growth (YoY, MoM)
4. Gross Profit
5. LTV vs. CAC Ratio
6. Customer Retention / Churn Metrics
7. Recurring vs. Total Revenue
8. Active Customers / Users
9. Paid vs. Blended CAC
10. Burn rate & runway
These 10 metrics will tell us (founders, employees, venture capitalists) about a business's overall scale, the profitability of its products and customers, growth and trajectory, marketing efficiency, and fundraising needs.
I could have made 10 different videos on each subject but I condensed them into one super-video!
SECTIONS:
0:26 gross merchandise value (GMV) - particularly important for marketplaces
1:56 bookings vs. revenue, and deferred revenue (unearned revenue)
3:35 recurring vs. total revenue, MRR & ARR
5:50 growth, year-over-year (YoY), month-over-month (MoM), compounded monthly growth rate (CMGR)
9:01 gross profit (aka gross margin), how to calculate
10:49 LTV: CAC ratio - understanding customer lifetime value vs. ad spend
14:25 customer retention/churn metrics - customer retention by cohort tables
21:08 active customers/users
22:16 customer acquisition cost - way to break out paid vs. blended CAC
24:49 burn rate & runway
By the end of this video, you will understand how to evaluate the metrics of early-stage startups and which KPIs venture capitalists will be most focused on.
If you have questions - please leave a comment below and I'll try to help. Cheers!
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