The law of scarcity is the fear of missing out

This is ingrained in our DNA as a survival instinct

The less of something there is, the more we want it

Here's how brands use it

- Limit the number on offer
- Limit the time of the offer
- Limited edition products
- Limited bonuses

But be careful!

Fake scarcity doesn't work

It's only effective with real FOMO

Follow for more branding tips

#shorts #lawofscarcity #brandstrategy #brandingtips #branding101 #limitoffer #limitedoffers #brandstrategy101


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