Milan-based director Giada Bossi returns to Curation Hour as she invites us to follow the journey of renowned Italian athlete Federica Pellegrini in her latest commercial for Jaked. In collaboration with the Italian company of high-performance swimming suits, Bossi introduces a principal theme - confronting fears. As a current world record holder and a freestyle specialist, Federica Pellegrini, before everything, is a woman who is not devoid of the feeling of uneasiness. “I hide my shyness underwater, yet I fear the open sea: I cannot swim where I cannot see.” Hence, by pinpointing a single day from her life, Jaked reflects on the characteristics that bring to light the humanity of sportspeople.

In conversation with Curation Hour, Giada Bossi tells us about working with the Olympic swimmer champion, the technicalities of putting together the shots and the challenges behind the production.

Read our Q&A here: [ Ссылка ]

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